I’m Alex, builder, designer, overthinker.
The French psychoanalyst Jacques Lacan theorized that the first moment an infant recognizes their reflection in the mirror, the incongruity between the mirror and internal self creates a never-ending conflict with identity .

If you don’t even understand yourself, how can another person ever truly understand you?


My name is Alexanda, but you can call me Alex. I am a Chinese-Australian person raised in American internet culture. I have a passion for communication and building communities, and I use my product skills grounded in sociology and psychology lenses to create intuitive and delightful products that bring people together, and make them feel understood.

In my spare time, I love to collect vintage fashion, play video games, and explore 3rd wave coffee. I recently started a polaroid/film album which I will hopefully digitalize and share in the future.  

I'm always looking for new opportunities to connect with cool people and make a positive impact, so let's talk (or get coffee)!
This is a quote from a book called “The Idiot” by Elif Batuman:


“She asked my age. Something flickered across her face.
‘I’m twenty-six,’
she said, as if it were bad news she had received only recently.
‘It isn’t the age I feel like.’
‘What age do you feel like?’
‘Nineteen - like you.’
But, to me, nineteen still felt old and somehow alien to who I was. It occured to me that it might take more than a year - maybe as many as seven years - to learn to feel nineteen.”

I think I don’t know how to act my age sometimes. Well, from the bottom of my heart, I don’t know what a 20 (now 22) year old is supposed to act like. I think I worry too much for the future while having absolutely no clue how to get there.

This quote reminds me that I cannot let everything weigh me down, because in the blink of an eye, I’ll be 26, and this 22 year old version of me will be but a distant memory.

Thank you for reading, let's get in touch :)